Brands are realising that as we live in a multi screen world we need to cater for mobile users more and more. And it’s not just making sure you have a mobile optimised website, recent research from Adobe Digital shows that users of apps are more brand loyal.
New data from Adobe Digital Index measures engagement on apps versus the Web on a sample of more than 600 brands which should make this message clear for marketers. According to the data, building a mobile app is a worthy investment because users of mobile apps are more loyal to the brand versus those who just visit the Web site from their mobile devices.
Apps Used For Longer And More Frequently
Tablet users spend the better part of a half hour (24 minutes) in an app session, while smartphone sessions are much shorter at nearly 13 minutes. Compared to those browsing Web sites, however, the app sessions are three to four times longer. Consumers use the average smartphone apps more than twice as often as they visit the typical mobile Web site. All combined, the app usage outpaces mobile Web visits by an average of 100 minutes per month.
IBC2013 is nearly over, we popped over to Amsterdam to visit the show and see what was new in the world of broadcast. The buzz of 4K is a common theme for the show with Panasonic announcing the release 4K Varicam camcorder with Super35mm size high sensitivity image sensor. With a launch date of January 2014, this could be too little to late with other camera manufacturers already ahead of the game.
Blackmagic launched their 4K production camera back in April at NAB but the product is not yet shipping, so customers are eagerly awaiting the shipping date and we are waiting to get our hands on one to have a play with.
Webcasting is a great way to get your message out to a wide audience. According to Principal Analyst at Frost & Sullivan the Enterprise Video Webcasting market will grow to $500M by 2017. The technology of webcasting software and hardware has developed at a rapid rate and the sophistication and quality that can be achieved is far superior to the dull powerpoint presentations you will have seen in the past.
Companies are now looking for video webcasting platforms that manage the complete process of creation, capture, ingest, encoding/transcoding, management and delivery of video webcasts.
Video asset management? Surely that’s not a problem? In truth of course while it’s never a problem when you begin creating video assets, it quickly becomes one as your project or projects develop.
That’s because the more work you create the faster you gather huge quantities of video assets, some of which may be useful in current or future projects. Fine, but do you really have time to look through these assets in real-time, searching for the moment you need? You probably don’t: That’s why we developed VF Hub, our bespoke end-to-end video management system.
Where’s that clip?
We’ve built VF Hub (Mac or PC) to be super-easy to use. A simple user interface combined with our ability to develop the software with the look, feel and feature-set you and/or your company most need make this a useful companion tool for any video project. This is probably why the software’s already in use across a range of big organisations. We also include it within our innovative Broadcastpod solution.
Naturally our solution isn’t confined to asset management. VF Hub provides a range of features: Media publishing, review and approve, playback, export and editing tools are included.
The intention is that everyone involved in your enterprise’s project can use VF Hub, which acts as a central location for authors to upload content, editors to manage, review and control distribution of content and for production staff to export markers into editing suites like Adobe Premier Pro. It acts as a central hub for video assets. As you add clips to the central pool it’s easy to add relevant metadata designed to make these assets easy to search when seeking an appropriate clip.
Our solution’s not confined to video.
We also deployed it within a company-wide eLearning solution for Peugeot, partly because of its ability to take PowerPoint slides (converted through Adobe Presenter) in order to convert them into webinars.
Three side story
There’s three main features to the Hub: The Presenter, the Player and Mesh.
The Presenter works a little like PowerPoint and enables presenters to play slides and video clips in a similar way. It also enables users to capture and save all movements through the slides in order to create a repeatable online presentation. Our secure, cloud-based Presenter offers digital asset management of all video assets and a range of automated playback options.
The Player is a video on demand player through which you can playback your assets in sync with each other. The customizable interface is designed for fast and easy playback of webinars and integrates slide navigation (which can be disabled) and the ability to offer a carousel view of similar views and webinars held within your system.
Mesh meanwhile is a simple drag-&-drop solution that lets you quickly and easily create work by dragging and dropping selected clips into the timeline. The created work must then have metadata created by the user before being uploaded into the system for review.
VF Hub also lets you collaborate on clips using built-in tools that enable multiple users to review and comment on any video asset added to the VF Hub Media Library. These include Spatial, Temporal or Voice interactive marker tools to make the range and nature of comments as flexible as possible. These markers can also be exported into various formats (XML, CSV, PDF) and/or exported into editing software such as Premiere Pro.
We’ve developed this software to be a flexible solution with which you can ingest, manage, review, comment and archive your precious video assets for use in current and future projects. The system is great for video blogging, online webinar creations but is also sufficiently powerful to be a handy resource for larger projects and company wide video asset management. If you’d like to find out more about VF Hub, please contact us.
Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.
Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…
Yet more evidence consumers are driving change in the way broadcasting works comes in the latest Infonetics research reports that claim Pay TV incumbents are losing subscribers to new IPTV services in Brazil, Russia and Europe, even while Apple now offers the world’s most popular streaming TV solution, Apple TV.
“We continue to see strong growth among telco IPTV upstarts, like Rostelecom in Russia, GVT in Brazil, KPN in the Netherlands and providers in Eastern Europe where competition for new pay TV subscribers is particularly fierce,” said Infonetics analyst, Jeff Heynen. Read More…
Yet more evidence of an app future for television as Apple approaches a deal to offer Time Warner TV shows via the Apple TV and recruits new talent to lead negotiations with media and cable companies in order to widen what it offers via its set top box. Meanwhile at the opposite end of the ring, Samsung has acquired intelligent TV pioneer, Boxee.
Apple v Samsung
Apple is reportedly closing in on a deal with Time Warner in which it will offer TV shows from that brand via the Apple TV. Bloomberg also claims the company has hired Peter Distad from US online video service, Hulu, to lead negotiations with broadcast and cable firms. Read More…
The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.
This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…
WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.
Apple goes UltraHD
We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…